Plugsurfing renews eRoaming partnership with Hubject


Hubject and Plugsurfing announce the renewal of their long-lasting international roaming partnership. Hubject will continue to give Plugsurfing access to their eRoaming platform intercharge, effectively giving Plugsurfing customers access to 150,000 charging stations across Europe.

The partnership goes back to 2012 when both companies started their operations at the EUREF campus in Berlin, Germany. Their joint aim remains to facilitate charging across borders and charge point operators. “As the market gets more complicated for businesses, it should remain simple for drivers,” said Tatu Kulla, Plugsurfing CEO, when announcing the renewal.

Hubject and Plugsurfing rely on Hubject’s intercharge platform, which promotes interoperability. The partners name values like accessibility, variety of choice, seamless connection and transparency. In practice, Plugsurfing customers can find, access and pay for charging at the participating charge point operators via the company’s RFID charging key and mobile app.

Founded in 2012 in Berlin, Plugsurfing was acquired by the Finnish charging infrastructure operator Fortum in March 2018. The company claims it serves more than 650 000 drivers who can use more than 220,000 charging points across Europe.

Hubject, too, was founded in 2012 as a joint venture of the BMW Group, Bosch, Mercedes-Benz, EnBW, Enel X, innogy, Siemens and the Volkswagen Group. With headquarters in Berlin and subsidiaries in Los Angeles and Shanghai, the company now claims over 270,000 connected charging points and more than 750 business partners across 52 countries and four continents. Among its biggest partnerships is the deal with navigation provider TomTom which has been extended again in May.

Also, Plusgsurfing continues to expand and in June made a deal with Volvo and Polestar to effectively become the go-to provider to access high-power charging stations at Ionity stations at preferential rates. Plugsurfing also entertains cooperations with NissanKia and Jaguar in Europe.

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