German car rental company Sixt expands in Australia
Sixt announces its expansion in Australia through a franchise with the National Roads & Motorists’ Association (NRMA), the largest national automobile club. The cooperation will immediately give the German company a 13% market share and introduce one of the largest EV rental fleets in Australia.
The NRMA is also Australia’s largest automobile club with nearly three million members and will allow Sixt access to around 160 branches with a rental fleet of 16,000 vehicles. The start of the partnership between Sixt and the NRMA coincides with the initial integration of 40 MG EV and 25 Tesla Model 3. The companies claim this made it one of the largest electric vehicle fleets for hire in Australia today, which will be available at key metropolitan Sixt locations. Sixt mentions Sydney, Melbourne and Brisbane, specifically as well as airports.
Konstantin Sixt, Co-CEO of Sixt SE, called the expansion through the partnership with the NRMA “the perfect basis for SIXT to exploit the huge market potential in Australia fully”. He added it was “only natural for us to offer our customers one of the country’s largest electric rental fleets upon entering the market.”
Ruediger Proske, Senior VP International Franchise of Sixt, added the deal was one of the largest franchise partnerships in Sixt’s expansion history.
Sixt has already been represented in the Australian market since 2005 with smaller partnerships but said these were now being dissolved as part of the agreement with the NRMA.
The NRMA targets electrifying half of its nationwide rental fleet within five years to support the nation’s net-zero emissions target.
Sixt claims around a third of the international car-sharing fleet already consist of electric vehicles, including e-scooters and e-mopeds.