Polestar launches the Polestar 2 in South Korea
Polestar is now launching its Polestar 2 on the South Korean market. Prices for the electric sedan start at 54.9 million won for the single-engine version and 57.9 million won for the dual-engine variant. Orders are available now and deliveries are scheduled to begin in mid-March.
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In terms of market targets, Polestar aims to sell 40,000 Polestar 2s in South Korea before 2022 is over. Polestar aims to capitalize in the south Asian nation with safety: “We spared no expense in strengthening the safety of the Polestar 2,” according to Ham Jong-sung, managing director of Polestar Korea. “It received five stars from the European New Car Assessment Programme’s safety test and its overall result was higher than any other EV in the world.”
Pricing for the vehicle is set so that buyers can take full advantage of the Korean government subsidy. The subsidy was recently revised by the Environment Ministry, so that only vehicles costing 55 million won or less remain eligible for the full central government subsidy. The vehicle is available in six different colours, at no additional cost, which is apparently exclusive to the Korean market. To compare, in the USA, black is standard and other colors cost an additional $1,200.
Polestar initialled launched deliveries of the Polestar 2 in Europe in 2020, followed by the USA in the summer of 2021. For 2021, Polestar also managed to sell 29,000 electric vehicles around the globe, a number which the company aims to improve this year. By the end of next year, Polestar aims to be present in 30 markets around the world.
Update 23 February 2022:
Polestar has officially commenced sales in Australia, with deliveries of the Polestar 2 set to begin in March with pre-configured vehicles.
“There is incredible interest in electric vehicles in Australia, with sales increasing by more than 190 per cent year-on-year in 2021. We’re thrilled that the Polestar 2 is now here to help meet that demand,” says Polestar Australia Managing Director, Samantha Johnson.
The Polestar 2 is the first fully electric model in the Polestar portfolio. In Australia, prices start at 59,900 Australian dollars (38,150 euros) for the Standard range Single motor and 64,900 AUD (41,330 euros) for the Long range Single motor. The Polestar 2 Long-range Dual motor variant headlines the Polestar 2 model range, and is priced at 69,900 AUD (44,520 euros).