The Vietnamese electric car manufacturer VinFast announces the opening of its country headquarters in Germany, France and the Netherlands, more precisely in Frankfurt, Paris and Amsterdam. The opening of the first flagship store in Cologne is planned for November.
This completes VinFast’s plans, already announced in June, to gain a foothold in Europe via Germany, France and the Netherlands. Each of these countries is to have its own headquarters in order to guarantee comprehensive customer care that is “based on a profound understanding of the differentiated requirements of the respective country”, the manufacturer, currently present at the Paris Motor Show, wrote. In essence, it is a question of setting up a distribution, repair and maintenance network.
Against this background, there are also details about the location of the first VinFast shops in Europe. Cologne is to be followed by stores in Paris, Nice, Amsterdam, Berlin, Munich, Frankfurt and Hamburg before the end of the year. At the beginning of 2023, the Vietnamese want to open further shops in Oberhausen, Marseille, Rennes, Montpellier, Metz, The Hague and Rotterdam.
According to VinFast, the retail and service system will be complemented by technicians and mobile service vehicles. The mobile service has already been introduced in Germany and will be extended to the whole of Europe in the first quarter of 2023, the manufacturer announces. To this end, more than 200 technicians are to be recruited within twelve months.
“VinFast aspires to an even bigger achievement: becoming a beloved all-electric brand in crucial European markets,” says Le Thi Thu Thuy, vice-chairman of Vingroup and CEO of VinFast. “I believe that our world-class quality cars, reasonable pricing strategy, and outstanding customer services will soon make VinFast a preferred brand of European consumers.”
Europe is an important market for VinFast, he said. However, the company has not yet made any progress in terms of local manufacturing: “VinFast continues to seek a suitable location for a European manufacturing facility,” the latest announcement says. Earlier this year, a factory in Germany was under consideration.
In mid-May, the carmaker published further technical details, the sales prices and the monthly rates for the battery rental of its first two models, the VF 8 and VF 9. In addition to this duo, VinFast is currently present in Paris with studies of the VF 6 and the VF 7.
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