Hyundai introduces vehicle subscription in the USA

Hyundai Motor America announced its new Evolve+ electric vehicle subscription service, providing flexibility to consumers who want to drive Hyundai’s newest EVs without committing to a purchase or longer-term lease.

The Evolve+ subscription service operates on a month-to-month basis, covering 1,000 miles, insurance, maintenance, registration, and road-side assistance at a starting price of $699 per month for a Kona Electric and $899 per month for the Ioniq 5. Hyundai has rolled out the Evolve+ at select dealerships in seven cities over six states so far, but has mentioned plans to expand before the year is out.

Hyundai also advertises the flexibility of the service, as while other “subscription services require customers to lock into a 3- to 5-month minimum term,” the Evolve+ subscription allows the subscriber to “cancel at any time during each subscription period and there is no long-term commitment required.” However, a required commitment of 28 days is included for the service.

“As we know, living with an EV is really an educational process,” said Gary Rome, president Gary Rome Auto Group: Gary Rome Hyundai and an Evolve+ pilot dealer. “Evolve+ gives our customers the opportunity to try an electric vehicle and see if it is right for their lifestyle. Evolve+ makes it really easy for a consumer to drive an EV in a more flexible way.”


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