BMW doubles EV sales over Q3

The BMW Group sold 93,931 all-electric cars from the BMW and Mini brands in the third quarter, representing a 79.6% increase in sales compared to the same period last year. The BMW brand performed particularly well.

Image: BMW

BMW delivered 83,211 BEVs between July and September, almost exactly twice as many (+100.3%) as in the same period last year. Mini managed 10,720 BEV deliveries in the third quarter, 0.4% less than in the same period last year. However, the Mini brand is currently in the midst of an electric transformation: the new generation of the Mini Cooper was presented at the IAA in early September and the successor to the Countryman, which was also presented in Munich, will also be equipped with an electric drive for the first time. However, the familiar predecessor model is still being delivered, which is reflected in the de facto constant sales.

Across all drive types, the BMW Group with its BMW, Mini and Rolls-Royce brands sold 621,699 vehicles in Q3. This means that the 93,931 fully electric cars correspond to a group-wide EV share of 15.1%. At the BMW brand (549,941 sales), the electric vehicle share is also 15.1 per cent.

From January to September, 217,138 fully electric BMW brand vehicles were delivered to customers. “The BMW 4 Series and especially the all-electric BMW i4 are particularly popular,” the company said. There was also strong demand for the iX1.

Customer feedback on the new 5 Series and the i5 in particular has also been “very positive”. “With the launch of the new BMW i5, we will have another attractive fully-electric vehicle in the market that will further accelerate the ramp-up of electromobility,” says outgoing Board Member for Sales Pieter Nota. “New orders already reflect our customers’ high level of enthusiasm for this new model.”

There are no electric deliveries yet to report at the Rolls-Royce brand, though the brand is “gearing up for initial customer deliveries of the Rolls-Royce Spectre in the coming weeks”. The Spectre is Rolls-Royce’s upcoming electric coupé – but it is unlikely to have a major impact on group-wide sales figures.

The situation will be more interesting for Mini in the coming quarters. Across all drive types, 70,384 Minis were sold in Q3, a small increase of 2.6 per cent. This was driven by limited special editions. Although the electric Mini Cooper SE and the Mini Cooper SE Convertible are discontinued models, the electric share was 15.2 percent. Since the new Cooper generation is only electrically powered, the EV share is likely to increase soon.

The figures quoted so far are purely for battery-electric vehicles. The BMW Group reports sales of “electrified vehicles” (including both BEVs and PHEVs) for the third quarter at 139,943 units – if the known BEV sales are deducted, this leaves 46,012 plug-in hybrids. The ratio of BEVs to PHEVs is therefore now 2:1. In the full year 2021, for example, it was still the other way round.

“The sales success of the third quarter shows that our customers appreciate our wide range of attractive products across all drive technologies. Our fully-electric products, in particular, are benefiting from high demand worldwide – as seen in our BEV sales, which significantly outperformed the total BEV market in the first nine months,” Nota said. “Overall, we are on track to achieve our growth targets for 2023.”


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