Mercedes raises EV sales by two-thirds over Q3
According to Mercedes Benz, the two smallest electric cars with the star, the EQA and EQB, remained “real sales hits” – despite or precisely because of the model update in August.In the case of the EQA, the growth compared to the Q3 2022 was 108 per cent, the EQB was able to increase by 96 per cent – in other words, in both cases sales have virtually doubled. However, the Stuttgart-based company does not state the absolute sales figures for the two models.
Sales at Smart – now with an all-electric portfolio – have also more than doubled with an increase of 107 per cent. In the third quarter of 2023, 3,900 Smarts were sold, which is currently only the electric SUV #1. The associated SUV coupé, the #3, has already been priced, but deliveries are not expected to start until the fourth quarter. If we exclude those 3,900 electric Smarts, we are left with 57,700 electric cars sold by the Mercedes Benz brand.
Mercedes also provided concrete sales figures for the EQS and EQS SUV with 26,300 units (+53 per cent), however, this number was not sold in Q3 alone, but in the course of the year so far. Since the beginning of January, 174,500 BEVs have been sold by Mercedes-Benz Cars (including Smart), and 160,300 units by Mercedes-Benz Passenger Cars. Compared to Q1-Q3 2022 (with 81,600 electric cars at that time), this means an increase of 97 per cent.
Compared to the second quarter, Mercedes Benz passenger car xEV sales rose by 19 per cent to 98,400 units in the third quarter, including plug-in hybrids. This means that there are now more than 1 million electric and hybrid vehicles from Mercedes-Benz Passenger Cars on the roads.
Across all drive types, Mercedes Benz Cars was at 510,600 vehicles in Q3 2023, a minus of four percent. The electric share including Smart is 12.0 per cent. Since the beginning of the year, the manufacturer has sold 1,529,800 vehicles, 174,500 of which are purely electric – this corresponds to a BEV share of 11.4 per cent.
With 6,300 electric vans sold in the third quarter, the Mercedes Benz van division recorded an increase in sales of 105 per cent compared to the same period last year. However, the electric vehicle share is only 6.0 per cent.
“Customers continue to desire our products even in a volatile market environment, with Top-End vehicles proving popular also in the all-electric segment particularly with the EQS SUV,” says Britta Seeger, the Mercedes board member responsible for sales. “At the same time, we are preparing to set new benchmarks also in other segments. At the IAA in Munich, we unveiled the new Concept CLA Class and gave a first impression of how we will elevate the electric experience for our customers to a new level.”
On Tuesday, the BMW Group also presented its sales figures for the third quarter. The Munich-based company is ahead of the Stuttgart-based company in all key indicators – total sales, BEV sales, BEV share.