Customcells founds US subsidiary and opens office in Detroit

Customcells has opened its first international location. The German battery cell manufacturer founded a US subsidiary and is now represented with an office in Detroit, Michigan. Customcells wants to coordinate its US market entry there from there.

Image: Customcells

According to a Customcells press release, the location will initially serve as a central hub for the coordination of the company’s activities on the North American market “in order to be able to respond more quickly to local customer enquiries,” as the company wrote. The establishment of an innovation and R&D centre is to follow. In addition, Customcells says it has started planning for a future round cell production facility on site.

“The opening of the office marks the exciting first step forward in engaging the vital American market. We want to be even closer to our customers to provide them first-class battery solutions and, in terms of logistics, as quickly as possible,” says Dr Christoph Falk, COO of Customcells. The proximity to the suppliers and partners with whom Customcells develops new technologies is also an important factor in this location decision.

In addition to battery cells for the premium segment in the automotive industry and motorsport, Customcells primarily offers solutions for electric motorbikes and applications in the aviation and maritime sectors. In a recent press release, Customcells described itself as a battery development and industrialisation accelerator. The company’s goal is to expand production in the coming years and achieve capacities in the gigawatt-hour (GWh) range for various applications. In January, the company inaugurated its new headquarters in Itzehoe, and a month earlier, it was announced that Customcells had signed a production licence agreement with the Californian battery startup Enevate.

Customcells left the battery joint venture with Porsche last year and has since reorganised itself. At the same time as it became known that Porsche was tackling the production of high-performance battery cells on its own, Customcells announced a “project-based partnership” with the Californian battery developer OneD Battery Sciences. In this case, the aim is also the joint industrialisation of BEV battery cells for an unnamed automotive OEM.

1 Comment

about „Customcells founds US subsidiary and opens office in Detroit“
Darryl Kukla
28.03.2024 um 14:23
We are GM's preferred supplier of Compressed Air Systems and I'd certainly like to discuss this with you for the upcoming potential Warren, MI facility occupation.

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