2024: Ford sold 97,865 electric cars in the US
In Q4/2024, Ford was able to increase its US sales of electric cars to 30,176 vehicles – it was the best quarter for Ford Model e to date. The company attributes this to the ‘Ford Power Promise’ programme, which not only offers special support, an eight-year warranty on the high-voltage battery and access to the ‘BlueOval Charge’ charging network with the purchase of an electric car but also includes a free wallbox with standard installation. Ford has thus extended this programme until 31 March 2025.
The records in question relate to the three battery-electric models in Ford’s US portfolio, each of which has achieved record sales. The Mustang Mach-E was sold a total of 51,745 times – an increase of 27 per cent. In Q4 alone, 16,119 Mustang Mach-Es were sold. For the year as a whole, the model was the second best-selling electric SUV in the US – behind the Tesla Model Y. Ford was able to increase sales of the large F-150 Lightning electric pickup by 39 per cent to 33,510 units. And the E-Transit sold 12,610 units – an increase of 64 per cent.
Although Ford emphasises the positive sales trend for its electric models in the US, the overall situation is not as good as the company claims. For one thing, Ford had to admit defeat to long-term rival GM which sold 114,432 US electric cars in 2024. And secondly, electric sales are well behind plan – with total sales of almost two million vehicles, the electric share was just 4.7 per cent. Production of the F-150 Lightning is only starting again after it was paused in November. The Ford Model e electric division has been recording high losses quarter after quarter, so Ford has cut its investments in electric mobility and rescheduled several models.
In this new planning, Ford no longer focusses on purely electric vehicles, but on electrified vehicles. If hybrids and plug-in hybrids are added to the battery electric cars, Ford achieved 285,291 sales in the US, an increase of 38 per cent. And as Ford itself states, these 285,291 electrified vehicles are expected to exceed the results of GM and Stellantis.
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