Rolls-Royce invests in electric production
This investment of over £300 million (almost €360 million) is the largest single capital injection since the plant opened on 1 January 2003. When the Rolls-Royce brand was relaunched under BMW’s management, the company employed around 300 people and produced just one car per day. Although the Goodwood plant has undergone significant internal changes over the last 20 years, the building itself has remained essentially unchanged, while the number of employees has increased more than eightfold since then – and up to 28 cars are built per day.
However, it is not clear from the press release how much of the current investment will be used to prepare the production facilities for the upcoming electric models. The expansion is also intended to “create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects.”
“2024’s record Bespoke results demonstrate our clients are increasingly drawn to the marque to create ever more ambitious and valuable motor cars, thereby enjoying the exceptional and highly personalised experience that Rolls-Royce ownership unlocks,” says Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars.
In this context, the British luxury car manufacturer announced that it will unveil its next electric model later this year, following the Spectre debut. There are no details about this vehicle yet, but there are details about the demand for the Spectre. The latter was “even more popular than expected” in its first full year of sales in 2024: In Europe, the electric coupé was the best-selling Rolls-Royce, and number two worldwide – behind the Cullinan SUV model, but well ahead of the Ghost and the iconic Rolls-Royce Phantom.
0 Comments