BMW sells almost a third more electric cars
Across all drive types, the BMW, Mini and Rolls-Royce brands delivered 586,149 vehicles between January and March, bringing the share of electric cars to 18.7 per cent in the first quarter. By comparison: in Q1 2024, only 82,7000 electric BMWs were delivered, accounting for 13.9 per cent of all deliveries by the manufacturer at the time. Growth is therefore significant but unevenly distributed across regions: In Europe, the BMW Group achieved growth in electric cars of 64.2 per cent, ten times higher than across all drive types (+6.2%).
The BMW brand sold 520,142 units worldwide in the first quarter of 2025, 86,449 of which were purely electric (+9.9%). The electric car share for the BMW brand was therefore 16.6 per cent. The Mini brand, which revamped its entire portfolio last year, sold 64,626 units worldwide (+4.1%) and was able to grow primarily with electric cars – in the first quarter, the brand recorded a BEV share of 35.3 per cent. BMW does not provide exact BEV data for Rolls-Royce (1,381 deliveries, -9.4%).
BMW also states that 157,495 of the vehicles delivered in the first quarter were ‘electrified,’ which the Munich-based company summarises as BEV and PHEV. With 109,516 fully electric cars, this means that 47,979 plug-in hybrids were delivered in Q1. In the same period a year ago, there were 39,916 part-time electric vehicles, so sales have increased slightly again.
This week, competitor Mercedes also presented its sales figures for the first quarter. At the Stuttgart-based company, electric car sales at Mercedes-Benz Group level (passenger cars and vans) fell to 45,500 vehicles. In Q1 2025, Mercedes-Benz Cars recorded only 40,700 BEV deliveries – 14 per cent below the previous year. By contrast, the market development at Audi was similarly positive to that of BMW: the Ingolstadt-based company sold 31.2 per cent more electric cars, but at 46,700 units, it is still well behind the BMW brand.
BMW does not comment on individual models in the press release; in the past, some model series with a particular development in the quarter were mentioned. Now BMW Board Member for Sales Jochen Goller is emphasising the electric Mini models in general. “The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants,” said Goller. “One in three MINIs sold in Europe and more than one out of every two sold in China were fully electric.”
Two important milestones are still to come later this year: Firstly, it will have put a total of 3 million electrified vehicles (BEV and PHEV) on the road since the launch of the BMW i3 and BMW i8; secondly, 1.5 million fully electric vehicles (BEV) will have been delivered to customers. Incidentally, BMW only reached the one million BEV mark in Q1 2024.
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