BMW increases EV sales – but growth is slowing
That is because the 109,516 electric cars in the first quarter represented a sales increase of 32.4 per cent. By contrast, the 111,027 new electric cars from BMW, Mini, and Rolls-Royce in Q2/2025 mark only a 2.9 per cent increase over the same quarter last year. Thus, dynamic growth with double-digit rates clearly weakened in the second quarter. It will be interesting to see what results the BMW Group achieves in the third and fourth quarters: was Q2 merely a blip or the beginning of a new phase?
For the first half of the year, growth in electric car deliveries still stands at 15.7 per cent. Overall, BMW sales across all drive types were slightly down, with just over 1.2 million vehicles delivered – specifically, 0.5 per cent lower than last year. The 220,540 electric cars represent an 18.3 per cent share in the first half of the year, with Q2 alone accounting for 17.9 per cent.
Deliveries of electrified vehicles by the BMW Group rose by 18.5 per cent in the first half to 318,949 units. BMW classifies ‘electrified’ as battery electric vehicles and plug-in hybrids, but not other mild hybrids. This results in 98,409 plug-in hybrids in the first half. Of these, 98,339 units carried the BMW badge, so virtually all.
For the BMW brand, 272,402 electrified vehicles included 174,063 electric cars. Thus, the Munich-based carmaker delivered almost 100,000 more BEVs than Mercedes: the Stuttgart-based competitor reported 75,700 electric cars for Mercedes-Benz Cars. Audi reported 101,400 electric cars delivered after the first half. BMW thus handed over almost as many electric cars to customers as the other two German premium manufacturers combined.
Within the BMW Group, the Mini brand even managed to grow in all world regions – including China, where the BMW brand saw a decline. “Mini’s fully-electric models experienced strong global demand and were the brand’s main growth driver. In the first half of the year, more than one in three Minis sold worldwide was a BEV,” BMW states. While exact figures were not provided, 133,778 Minis were delivered in total (+17.3%), meaning at least 44,147 electric Minis. At least.
Rolls-Royce was able to increase sales by 9.4 per cent to 1,415 vehicles in the second quarter, but due to a weaker first quarter, the half-year result remains slightly down with 2,796 deliveries. BMW did not provide figures for the fully electric Rolls-Royce Spectre.
“In the second quarter, we also achieved an important milestone, with the delivery of our 1.5-millionth fully-electric vehicle. This success underlines once again how the BMW Group has evolved from an electric pioneer to one of the leading players in the BEV market – now offering more than 15 fully-electric models,” concluded Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.
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