Hyundai Motor Group expands global V2X rollout
Hyundai Motor Group is advancing its V2X portfolio with new services that enable electric vehicles to store energy, supply it back to homes and feed it into electricity networks. The company says the expanded approach redefines ‘the role of EVs as essential components of the global energy ecosystem’. The latest phase includes V2G launches in Korea and Europe alongside V2H capability in the United States.
In Korea, the Group intends to roll out the nation’s first V2G customer pilot on Jeju Island by late 2025 using the Kia EV9 and Hyundai Ioniq 9. The project is designed to help stabilise Jeju’s system by using EV batteries as flexible resources that can absorb or return energy depending on real-time conditions. Drivers will be able to charge at lower tariffs and discharge when prices peak on Jeju’s dynamic market.
“V2G services are expected to provide EV customers with a new mobility experience related to their energy life […] while also playing a pivotal role in leading the eco-friendly mobility market and future energy market,” said Hokeun Chung, Executive Vice President of the Future Strategy Division.
Hyundai Motor Group will manage the technical validation activity, while Jeju Special Self-Governing Province, KEPCO and Hyundai Engineering will contribute regulatory, grid and operational expertise. The Group plans a broader rollout across Korea once the pilot concludes.
In Europe, Hyundai Motor Group will introduce a commercial V2G service in the Netherlands, extending its smart charging solution announced earlier this year. Customer onboarding is scheduled to start at the end of 2025. By using bidirectional chargers compatible with Hyundai and Kia models, customers on partner utility tariffs can automate off-peak charging and export surplus energy during high-price periods.
The scheme will first cover the Kia EV9 and Hyundai Ioniq 9, with additional vehicles set to join. According to the Group, the service lowers energy costs and ‘unlocks new value by actively participating in energy trading’.
In the United States, the Group is preparing to widen its V2H proposition, enabling EVs to act as household backup power sources. Kia began offering V2H for the EV9 in early 2025; Hyundai will add the feature to the Ioniq 9, while Kia extends it to the EV6. The system allows users to store power during off-peak times and support their homes during demand peaks or outages.
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