Daimler appoints sales whizz Katrin Adt as Smart CEO
Daimler has appointed Katrin Adt to lead the Smart brand into its electric future as she will succeed Annette Winkler this September. Like Winkler, Adt is a Daimler veteran and has held leading positions since 1999. Her challenge will be to reverse the trend of falling sales during the time of transition.
Daimler’s Annette Winkler to quit as Smart CEO
Annette Winkler will step down from her post as Smart CEO, handing over responsibility for Daimler’s small car business after eight years. A successor has not been appointed yet but Winkler will only leave on Sept, 30, leaving it to the next generation to complete the brand’s electrification.
Mercedes wants to make Smart hip all over
Daimler is ready to party, or at least their youngster, and soon to be all-electric Smart label is. They created what they call their “smart mobile disco” aka a “workstation for DJs” in an attempt to link the brand to club culture.