No more Smarts in North America
At the end of the current model year, Daimler is to ends sales of the Smart in the USA and Canada, where the small car has only been available with an electric drive since 2017. In addition, Smart-boss Katrin Adt will assume a new management position within the Group as of 1 July.
Smart’s future in the balance
Daimler wants to decide this year about the future of its small car brand Smart. Under the incoming new CEO Ola Källenius, the little car may fall victim to pressure to make savings at Daimler. Smart boss Katrin Adt is already looking for a partner in China to lower costs.
Daimler appoints sales whizz Katrin Adt as Smart CEO
Daimler has appointed Katrin Adt to lead the Smart brand into its electric future as she will succeed Annette Winkler this September. Like Winkler, Adt is a Daimler veteran and has held leading positions since 1999. Her challenge will be to reverse the trend of falling sales during the time of transition.