BMW wants to sell 140,000 plug-ins throughout 2018


The BMW Group delivered over 100,000 electric and plug-in vehicles in 2017 and is thus targeting 140,000 electrified vehicles this year. In some markets sales of PEVs accounted for 10 – 25 percent of all BMW sales. PEV deliveries in January increased by over a third.

The Bavarian carmaker can count on a range of plug-in hybrid vehicles as well as a few selected electric models under the roof of the BMW i, BMW iPerformance and Mini Electric labels. Together, they increased sales of plug-ins by 36.7% compared to January last year.

This translate to 7,155 customers worldwide taking delivery of a BMW electrified vehicle last month with some markets being particularly keen on electrification. In Scandinavia, more than a quarter of all BMW and Mini vehicles that were sold, bore some level of electrification. Also in Great Britain/Ireland, electrified vehicles accounted for 11.1% of total BMW and Mini sales, while the proportion of electrified sales in the USA was 5.2%.

BMW has hit its 2017 target of selling 100,000 PEV even before last year’s end and had taken the occasion to turn its Munich HQ into a light installation (we reported). With overall sales on the up, the new sales target for plug-ins is 140,000 units in 2018.


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