Feb 25, 2019 - 05:18 pm

Test ride anyone? Audi targets Tesla drivers


What happens if an Audi e-tron happens to be ready and waiting near a Tesla Supercharger? It sounds a bit like a joke, but it did happen. And what is best, we found out, that the barely-undercover guerilla marketing of Audi employees was captured on video.

The promotion, one may say, happened at a Tesla Supercharger located in Hesse, Germany. There, Tesla drivers waiting for their electric car to finish charging were approached by Audi employees and asked whether they would like a test drive with the Audi e-tron.

It is unclear how many if any took them up on the offer or if it resulted in a change of heart. We certainly would have given the Audi e-tron a Go, and any Tesla too.


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Additional reporting by Nora Manthey.


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Found on electrive.com
25.02.2019 17:43