Bosch eBike Systems and Magura plan to cooperate in the field of service and spare parts sales for bicycles and e-bikes ever more closely. A new jointly-owned company was founded for this purpose.
Bosch eBike Systems is acquiring a 50 per cent stake in Magura Bike Parts, which in turn is a subsidiary of the component manufacturer Magura. The newly founded joint venture will be renamed Magura Bosch Parts & Services GmbH & Co. KG in the future. The headquarters of the joint venture, which currently has around 90 employees, is in Bad Urach, Germany.
The merger is still subject to approval by the relevant competition authorities. Neither company has provided any financial details so far.
With the merger, Bosch and Magura want to secure their market position – both companies have been working together for some time. “The joint venture is the next step in strategically strengthening and expanding our services to the main eBike markets in Europe in the long term,” says Armin Harttig, Head of Sales and Service at Bosch eBike Systems.
Magura also sees the joint venture as a “sensible continuation of our long-standing cooperation with Bosch”. Fabian Auch, an associate at Magura added that the joint venture will help both companies to “drive forward innovations and further expand and develop our existing service business in the long term.”
Bosch had selected Magura as its service partner from the very start of the eBike Systems, thus managing a backup that was unmatched at the time of market entry in 2010.
In other news, however, Bosch has been accused of trying to block a standardised charge plug for light electric vehicles together with Yamaha, reports the German Bild. So far it is an allegation with the IEC stating a technical error had led to a misleading vote.
Additional reporting by Nora Manthey.