Maserati is clarifying its electrification strategy: the Italian brand will introduce hybrid and purely battery-electric drives in all new Maserati models. Besides, all the electrified vehicles will be developed and built entirely in Italy.
Electrification will start this year with a hybrid version of the Maserati Ghibli, before production of the first all-electric Maserati models, the GranTurismo and GranCabrio, begins next year. Maserati is investing 800 million euros in the production of these electric vehicles.
Only recently, Maserati started testing its all-electric drive system, and plans to equip said first models with it from 2021. The GranTurismo and GranCabrio EVs are to be built in Turin, where parent company FCA is currently also building a battery assembly centre. According to the Group, the so-called battery hub will also have a centre for technology and prototype development, among other things. Besides, the new all-electric Fiat 500 is also scheduled to roll off the production line there from the second quarter of 2020.
So, the Mirafiori plant in Turin is to become the hub for the electrification and mobility of FCA in Europe in future. Still, “the heart of Maserati” will remain in Modena, where the headquarters and innovation laboratory are located. This plant, too, is currently undergoing extensive modernisation.
According to an investment plan published last November, Fiat Chrysler plans to invest more than five billion euros in the electrification of its Italian plants by 2021. Apart from Maserati, FCA will spend on a shared vehicle architecture and a plug-in hybrid drive system for the Jeep, Alfa Romeo and Fiat brands at the Mirafiori and Pomigliano plants.
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