Volvo’s electric car outlet Polestar increases US presence


Polestar, Volvo’s electric car brand from Sweden, says it was expanding its retail presence across the United States with plans to open new Polestar Spaces in 15 cities by the end of this year. First cities will see the showrooms open within a few months.

The first of the new retail Spaces will open by early spring in Austin, Texas, Boston and Denver, Polestar states. Seattle, South Florida and Washington D.C. are also on the list for the first half of the year. Established retailer groups will serve as partners to represent Polestar in each location for sales and service.

In the latter half of 2021, Polestar anticipates opening additional showrooms in Atlanta, Central and South New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix and Orange County in California.

“In 2019, we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch,” said Gregor Hembrough, Head of Polestar in North America. These 2021 “appointments” would accomplish that, he added, before pointing to “free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location.”

The Polestar Spaces serve only as a touchpoint. The brand had set out from the start to offer only direct sales online – a strategy that mothership Volvo Cars just announced in their future outlay as an all-electric brand.

Polestar says test drives can be coordinated onsite or at home. The company offers the all-electric Polestar 2 in the US, with first Polestar Spaces already open in Los Angeles (Santa Monica) and Manhattan. Besides, they have two locations in the San Francisco Bay Area (Corte Madera and Santa Clara). Further markets for expansion will be announced later in 2021.

Prices here start at 59,900 US dollars, and the battery-electric car qualifies for the federal tax credit of 7,500 dollars. The Polestar 2 sits on Volvo’s CMA platform and features a 300 kW electric motor. EPA recently rated the range at 233 miles (375 km), whereas WLTP found the battery lasting 292 miles (470 km).

Polestar is owned by Volvo Car AB and the Zhejiang Geely Holding Group, which also owns 100% of Volvo Car. Based in Gothenburg, Polestar builds all vehicles in China.


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