BYD plans to hit the Japanese market with 3 BEVs
BYD announced its entry into the passenger vehicle market in Japan debuting three models. The Atto 3 (known as Yuan Plus in China) is expected to go on sale in January. The Dolphin and Seal respectively will be available for purchase in the middle and second half of 2023.
The Yuan Plus came out in China in February this year and is the first model designed for global markets. Japan is now the first foreign market being served with the Yuan Plus. The Dolphin came out in August of 2021, and was the first vehicle based on the e-platform 3.0, using the Blade batteries by BYD. The Seal came out in May of this year, planned to serve as a competitor for the Tesla Model 3.
“Over the years, BYD has been deeply engaged in the Japanese market and has accumulated a good market and brand foundation through its pure electric buses, energy storage systems, pure electric forklifts and other businesses,” said BYD Chairman and President Wang Chuanfu, adding: “Today, with the support and expectation of consumers, BYD officially hits the new energy passenger vehicle market in Japan. The longest journey starts with a single step, and we greatly cherish this business opportunity.”
This is not the first entry by the Chinese EV manufacturer in Japan, as BYD had started selling rechargeable batteries in Japan in 1999. This was later expanded to include “new energy storage products, solar energy products, pure electric buses, pure electric forklifts and other products to help Japan achieve green and sustainable development”. In 2015, BYD also delivered a batch of electric buses to Kyoto, which was later expanded to include Fukushima, Tokyo, Kyoto, Osaka, Nagasaki and Okinawa.
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