Mazda is withdrawing the MX-30 from the US market
The automaker announced in a short statement: “Mazda will discontinue MX-30 EV for the US market following the 2023 model year. Our current U.S. electrification efforts are focused on large platform PHEVs, such as the first-ever 2024 CX-90 PHEV and upcoming CX-70 PHEV, as well as introducing CX-50 Hybrid into our lineup to address the specific needs of the US market.”
Only time will tell if the plug-in hybrids will meet the “specific requirements of the US market”. It is clear that the MX-30, with its special battery concept, did not meet these requirements. Mazda sold a total of only 571 units of the all-electric MX-30 in the US between September 2021 and June 2023, all in California, according to Inside EVs.
The end of the MX-30 in the USA had already become apparent when Mazda declared the model “sold out” in August 2022. Even then, Mazda had not yet decided whether the MX-30 would receive a new model year for the US market. Since spring 2023, the model has been available again in California until the end of the 2023 model year, as has now been revealed.
In Europe, the MX-30 will continue to be offered as a pure BEV as well as in the form of the MX-30 e-Skyactiv R-EV plug-in hybrid with a Wankel engine as a range extender, which was introduced in January 2023. For the US-American market, Mazda did not mention this MX-30 variant in the announcement, only the CX lineup models.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and after-sales support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers.
Update 26 May 2025
Mazda has now also withdrawn the all-electric MX-30 from the market in France and the United Kingdom, while it is still available in Norway. The manufacturer is apparently discontinuing the model in more and more markets, while Mazda is preparing the launch of the European version of the EZ-6, which has been available to order under the name Mazda6e since the beginning of April.
mazdausa.com, autoexpress.co.uk (UK), auto-moto.com (France, both update)
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