Johannes Roscheck becomes President of Audi China

Audi is getting a new boss for China. Johannes Roscheck will manage the brand's operating business there as President of Audi China starting 1 April. It is one of the first personnel decisions in the management team of the new Audi CEO Gernot Döllner.

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In this role, Roscheck succeeds Jürgen Unser, who previously managed Audi’s activities in China from Beijing. Johannes Roscheck is currently Head of Corporate Controlling & Finance at Audi in Ingolstadt. Roscheck will report directly to Audi CEO Döllner, who, in addition to being Chairman of the Audi Board of Management, is also responsible for business in China.

“In the last two years Audi has further expanded its presence in China and implemented important milestones in our electrification strategy. Now we plan to further extend cooperation with our two Chinese partners in order to open up new customer and market segments quickly and thus consistently exploit the potential for smart, fully connected electric vehicles in this dynamically growing market,” says Döllner. “Johannes Roscheck is exactly the right expert with international experience to take this further step in our transformation in China. The president of Audi China will have a key role in realigning strategy in our largest market.”

The tasks for the future head of Audi China at Audi are clear. The Ingolstadt-based company is focussing on partnerships with local car manufacturers in China. In the summer, Audi concluded a partnership with SAIC to jointly develop EVs for the Chinese market. A few days later, Volkswagen entered into a partnership (including an equity investment) with Xpeng. However, it is limited to the VW brand for now and will not involve Audi.

“The Volkswagen Group is pressing ahead consistently with the technological change towards smart electromobility in the region with its ‘in China for China’ strategy. Audi, as one of the globally leading premium brands and technological pioneer in the group, plays a key role here,” says Ralf Brandstätter, Board Member of Volkswagen AG for the China region. “I am delighted that Johannes Roscheck, a top manager with great international experience and expertise, will reinforce our team in the region. He will bring decisive impulses to Audi in this transformation.” Brandstätter also thanked Jürgen Unser “for his enormous personal commitment”.

Unser is not leaving the Group. The exact position is not mentioned in the press release, but he is “preparing for new tasks in the Volkswagen Group” in Germany. The return after two years had been planned anyway. During this time, Unser has, for example, implemented the plans for Audi FAW NEV Co., which, as a new production site, will manufacture purely electric vehicles for the Chinese market from the end of 2024. He was also involved in the further development of the joint ventures and the establishment of an Audi charging infrastructure in China. “Jürgen Unser has made a significant contribution to the development of Audi in China and has decisively advanced the future viability of our company there. We would like to thank him very much for this and wish him continued success in his new tasks within the Volkswagen Group,” says Döllner.

The future President of Audi China, Johannes Roschek, already has considerable experience abroad. Before becoming Head of Corporate Controlling & Finance, he was CEO of Audi do Brasil for five years. Before that, he held other management positions in the VW Group in Hungary, the US and Germany. He is a mechanical engineer and holds a doctorate in economics. According to Audi, he has more than 25 years of experience in the automotive sector in the areas of finance and production.


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