Genesis launches performance brand Magma with GV60 offshoot

The Hyundai brand Genesis has unveiled its new performance brand Magma with a series of concept vehicles. These include the GV60 Magma Concept, a Magma offshoot of the all-electric Genesis GV60 destined for production.

Image: Genesis

Genesis has not yet provided any technical data for the upgraded GV60 in the Magma design. The GV60 is based on the E-GMP from Hyundai and, therefore, has an 800-volt system with up to 240 kW charging power. This means that the 77.4 kWh battery can be charged from ten to 80 per cent in 18 minutes. The output is between 168 kW in the base model with rear-wheel drive and 360 kW in the previous top-of-the-range GV60 Performance AWD model.

It is possible, but not confirmed, that the production version of the GV60 Magma Concept will be powered by the Hyundai Ioniq 5 N (478 kW and upgraded 84 kWh battery) or the Kia EV6 GT (430 kW). However, the EV6 GT still has the familiar 77.4 kWh version of the E-GMP battery. Hyundai, for its part, has already announced that the civilian versions will also receive the 84 kWh battery from the Ioniq 5 N, but Kia has not yet made any such announcement.

Genesis also intends to offer Magma versions of its other series models in the future. Three other Magma vehicles were also presented at the brand launch event in New York, including the Gv80 Coupé Concept (an SUV coupé), the G80 Magma Special saloon (the G80 is also available as a BEV) and the X Gran Berlinetta Concept. No technical data is available here either. And unlike the GV60 Magma Concept, no imminent market launch has been announced.

In addition to the Magma models, Genesis has also presented the Neolun Concept, a study of a large all-electric SUV model. The name ‘Neolun’ is derived from the Greek ‘neo’ for new and the Latin ‘luna’ for moon. “Together, it encapsulates Genesis’ technological innovation that exceeds conventional standards and sets forth the brand’s vision for the future,” the brand wrote.

Here too, there is no information on the technology or which platform the study is based on. The only thing that is clear is the purely electric drive, which is reflected in the flat interior floor and the variable space concept of the luxury vehicle (see gallery). The trick of simplifying the view into the interior by dispensing with a B-pillar, a popular feature in concept cars, is likely to make it into series production this time – as the rear doors open backwards in the manner of a sliding door. According to Genesis, this type of door has “reached a level where its application to production vehicles is now feasible”. Incidentally, the design of the Neolun Concept itself was inspired by “Korea’s iconic moon-shaped porcelain jars”, as Luc Donckerwolke, Chief Creative Officer of Genesis, explained.

On the Magma subsidiary, the designer said: “Genesis Magma presents an exciting opportunity to push the boundaries of performance and luxury for new interpretations in high-performance vehicles, with the ultimate goal of developing models exclusive to Genesis. The brand will continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements.”


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