Nikola Motor lays off 15% of its workforce

US truck manufacturer Nikola Motor has announced that it let 135 of its employees go last Wednesday. The company's stocks continue to drop as the company struggles to maintain profitability despite delivering 88 fuel cell trucks in Q3.

Image: Nikola Motor

Despite being the only manufacturer to put fuel cell trucks on the road last quarter, the financial situation around Nikola Motor seems to be quite dire. This round of layoffs was preceded by 270 employees being let go in June 2023, which was further preceded by another 100 employees in November 2022. At the end of 2023, former CEO Trevor Milton was also sentenced to prison over fraud.

In addition to the layoffs, another indicator of Nikola’s struggle can be found in its stock prices, which are the third most shorted stock on Wall Street at the moment, with a short interest of 29%. Nikola already executed a reverse stock split in June, hoping to boost the share price to keep it listed on the Nasdaq, which requires a share price of at least $1 for 30 consecutive days to maintain its listing. Before the split, the shares had traded at 30 cents per share.

The announcement of the sales of the 88 fuel cell trucks briefly boosted stock prices by nearly 20%, however, the next day, it dropped 6.5% and has been mostly declining since. According to the publication Freightwaves, it is estimated that each truck costs Nikola over $1 million to manufacture, while the revenue stands at $380,000. This is not a sustainable business model for obvious reasons. Nikola’s move to sell and lease back its Phoenix headquarters also injected much-needed short-term funds, however, may cost the company dearly in the long run.

This year’s second quarter saw Nikola posting a quarterly loss of over $133 million, although the company maintained a positive attitude due to increasing sales numbers: ” We expect this revenue stream to grow as volume increases each model year,” Nikola wrote in a press release at the time.

Despite the continued setbacks, Stephen Girsky, CEO of Nikola, still maintains a positive attitude about the company’s future: “Despite overall market headwinds, Nikola remains focused on our mission to pioneer solutions for a zero-emission world, and we’re doing it one truck at a time.”

freightwaves.com

9 Comments

about „Nikola Motor lays off 15% of its workforce“
Robert Slaby
15.10.2024 um 00:07
Just can't seem to get this company going , easy target for a take over at least for the technology.
andy acosta
15.10.2024 um 05:38
The electric truck market will never work . The hydrogen truck will only work if it Generates its own hydrogen like Stanley Meyer's car. It's too bad it cost a million dollars to build one of those trucks. A lot of people are going to get hurt financially.
Glenn Rambach
15.10.2024 um 08:07
Stan Meyer’s car was not really as presented. Couple other people at that time tried to promote hydrogen cars producing the fuel on-board. They also weren’t actually real. Thermodynamics are in charge, not hope wrapped in magic and babble
MyTy
15.10.2024 um 07:12
This company needs to look into hiring and trading employees with lean six sigma training from green belt to master black belt certification and experience . It would change the business positive very quickly
Robert Appel
15.10.2024 um 14:17
I'm a stockholder for 3 years now l have been very disappointed with the up and down of the stock prices instead of laying off part of the labor force maybe some of the higher up personal should go my boss used to say keep track of the pennies and the dollars will take care of them self's
Crasher
15.10.2024 um 19:33
Actually a very old English saying that one’s grandmother (b.1901) used to say “ take care of the pennies and the pounds will take care of themselves” and we still use pence and pounds (even post decimalisation as of 1971) to this day, but you are welcome to adapt it to one’s own currency.
David Matthew Rivera
15.10.2024 um 17:57
Yes! There some management there who are worthless but make big bucks that could keep employees working if they cut their pay
Thomas
16.10.2024 um 23:37
Corporate greed is all this company is. A lot of the top people on the pyramid will get rich before the company falls. Bonuses will be paid and raises given even though the company is struggling. Mean while the people on the bottom of the pyramid are trying to stay afloat.
gustavo
17.10.2024 um 20:14
Lo raro es que no mencionan nunca los camiones eléctricos de los cuales tienen un fuerte stock que está siendo readecuado despues del tema de las baterías, esas unidades puestas nuevamente en el mercado generarán fuertes ganancias contables porque el costo lo absorbieron en el balance del año pasado

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