Tag: Mark Fields

Apr 22, 2021 - 01:45 pm

Factorial announces 40 Ah solid-state cells

The American company Factorial Energy has announced a 40 Ah cell with solid electrolyte that is supposed to help electric cars increase their range by 20 to 50 per cent. The management team and investors of the as yet unknown company include some well-known names in the industry.

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Jan 19, 2017 - 09:34 am

Mark Fields, Rouven Remp.

Mark-Fields-Ford“Our view is that the industry offerings, 15 years from now, is that there are going to be more electrified offerings than there are internal combustion engines.”

Ford CEO Mark Fields explains that American carmaker will invest heavily in electrification, as it wants to build up its reputation and even become a leader in the field.

anonym“We will tell customers that the 160-km range equals between 120 km and 130 km in real traffic conditions but in winter it could be even less.”

Smart’s product manager Rouven Remp says energy consumption of the new generation was cut 15 percent, but that a larger battery for more range could not be fitted into the small chassis.

Dec 6, 2016 - 08:54 am

Harald Krüger, Mark Fields, Gyoo-Heon Choi.

Harald-Krueger“BMW i remains our spearhead in terms of innovation and it will continue to open up groundbreaking technologies for the BMW Group.”

As BMW is looking to increase sales of electric cars by 15 to 25 percent by 2025, BMW CEO Harald Krüger told reporters that the company will continue to invest in its i sub-brand and slowly transfer the technology to group brands.

Mark-Fields-Ford“We will be very clear in the things we’d like to see.”

Ford CEO Mark Fields says the carmaker will work with President-elect Donald Trump to keep jobs in the U.S., if the government relaxes emission standards. He still doesn’t see a market for electric vehicles and apparently hasn’t learned anything from Tesla. Not even that demand will come if the supply is there.

Gyoo-Heon-Choi“We are also thinking about other areas, like Formula E.”

Hyundai Motorsport president Gyoo-Heon Choi hinted that the carmaker is looking to promote its new performance arm, named N, by betting on motorsport. While he is also looking at the electric racing series, he says it might not be financially viable for another few years.


Apr 14, 2016 - 07:29 am

Mark Fields, Dietmar Exler.

Mark-Fields-Ford“What he’s done with Tesla has been amazing. The biggest benefit he’s done is raise the awareness of electrified vehicles.”

Ford Motor CEO Mark Fields doesn’t shy away from the topic of Elon Musk and admits that Tesla is shaking up the competition.

Dietmar-Exler“It’s all well and nice to offer an electric vehicle. But, if the average consumer can’t afford it, we have a problem.”

Dietmar Exler, head of Mercedes-Benz USA, is not convinced that because of cost, as well as the used car market, EVs will not pose a real threat for the conventional car market for several years.

Jan 8, 2016 - 09:41 am

Mary Barra, Gordon Wagener, Mark Fields.

Mary-Barra“I have no doubt that the auto industry will change more in the next 5 to 10 years than it has in the last 50.”

At the presentation of the Chevrolet Bolt, GM CEO Mary Barra said the EV was not just developed as a consumer car, but also for rideshare services such as Lyft, in which GM just invested 500m dollars.

Gorden-Wagener“We have a strong strategy, and if you look at last year’s concept cars, they can give you some indication of where we are going. A full electric would definitely have an expression of its own.”

Gorden Wagener, chief of design for Mercedes-Benz, says that while the carmaker’s hybrids look like their petrol- or diesel-powered counterparts, an EV would have unique look to it.

Mark-Fields-Ford“Never say never, but right now that’s not in our plans.”

Mark Fields, Ford President and CEO, says that despite investing some 4.5m dollars in electric vehicles research through 2020, we will not see a hybrid performance vehicle from the U.S. manufacturer anytime soon.

Dec 15, 2015 - 09:32 am

Herbert Diess, Mark Fields, Kevin Rose.

Herbert-Diess“We are developing a special vehicle architecture that foresees the installation of flat batteries. This will be a breakthrough for us.”

VW brand chief Herbert Diess announces a breakthrough in battery technology that will lead to longer range EVs and ultimately to increased demand of PHEVs.

Mark-Fields-Ford“We’re doing it for two reasons. One is that people love electric vehicles when they try them, and secondly the regulatory requirements are hard to meet.”

Ford CEO Mark Fields surprisingly puts the fun of driving before regulatory pressure when asked about the reasoning behind Ford’s electrification. In the aftermath of COP21, carmakers must expect emission rules to tighten even more.

Kevin-Rose“There are things in terms of an electric car that are very Bentley. It’s very quiet. It provides lots of torque. And it’s fast. Electric is very Bentley.”

Bentley’s sales and marketing boss Kevin Rose makes it look like the brand will eventually give its all-electric EXP 10 Concept the go ahead. Parent company VW should be all over it by now.


Feb 9, 2015 - 09:02 am

Mark Fields, Michael Bartsch, Radek Pilat.

Mark-Fields-Ford“They will be part of the landscape of the industry. The question is, how big.”

Ford CEO Mark Fields is here talking about electrification, explaining Ford´s approach to offer a full lineup of electrified vehicles (HEVs, PHEVs and BEVs) in order to give customers the power of choice.

Michael_Bartsch“We need to get our basics in place first, we need to get core products in place first, then we can take the next step after that. […] When we have those segments addressed, then we will take a re-look at the EV program.”

Michael Bartsch, vice president at Infiniti North America, provides no timing for an all-electric Infiniti model, saying that at the moment, Infiniti engineers are focused on getting the Q30 and Q60 launched.

Radek-Pilat“I was spending up to 150 euros a week on petrol. But I can do up to 120 km in my new car on about 1.50 euros of electricity. I reckon I will save about 7,200 euros a year on fuel costs alone.”

Radek Pilat is the driver of the first electric taxi in the Irish city of Cork. He switched to a Nissan Leaf following the launch of the Drive4Zero initiative and says that there are so many charge points available across the city that range anxiety is not a problem.

Feb 3, 2015 - 09:31 am

Ian Wright, Mark Fields.

Ian-Wright“It makes the most economic sense to focus energies on a sector where you can displace the most fuel.”

Tesla co-founder Ian Wright is electrifying lorries and heavy duty vehicles with his company Wrightspeed and believes that the electric switch could save companies up to 50,000 dollars in fuel and about 30,000 in maintenance costs in a year.

Mark-Fields-Ford“It’s going to be very important for consumers to adopt the new technologies, the electrified vehicles, etc. That’s an important part of meeting the country’s goals. And what we’re seeing right now is that they are not adopting at the levels anywhere near what we expected.”

Ford CEO Mark Fields is here trying to put pressure on the American government, ahead of the upcoming talks on the CAFE standards, saying that consumers might not be willing to pay the price of low-emission vehicles.

Jan 19, 2015 - 09:31 am

Mark Fields, John B. Rogers Jr., Levi M. Tillemann.

Mark-Fields-Ford“We term it, in some cases, how do we go from fun to drive to fun to ride.”

According to Ford CEO Mark Fields, the experience matters. Commenting on the Smart Mobility Initiative, he says that some people will want fully autonomous vehicles in some places. But how they feel using these is just as important as considering the fun a driver has behind the wheel.

Jay-Rogers“We like to think of it as Build-A-Bear, mashed up with Ikea, mashed up with Formula One.”

John B. Rogers Jr., founder and CEO of Local Motors, is one of the minds behind the 3-D printed Strati EV. While he does not see other carmakers adopting 3-D printing anytime soon, he believes the technology is the future and the supply chain the past.

Levi-M-Tillemann“That’s because today’s electric car boom isn’t really about oil prices at all; it’s about clean air.”

Levi M. Tillemann, fellow at the New America Foundation, does not see falling petrol prices as a threat to electric mobility. Using California as an example, he says policy to push for greener cars was not the result of high petrol prices in the first place.

Nov 19, 2014 - 09:21 am

Takeshi Uchiyamada, Takanobu Ito, Carlos Ghosn, Mark Fields.

Takeshi-Uchiyamada“The gas-electric hybrid technology in the first Prius blazed a new trail, that many critics said could not be blazed. The hydrogen fuel cell technology in the new Mirai will do the same.”

Takeshi Uchiyamada, Chairman of Board at Toyota, is enforcing the company’s hopes for the Mirai to do the same for hydrogen vehicles that the Prius achieved for hybrids.

Takanobu-Ito“We’ve been going through some issues and we want to ask for some time so that we can be extra careful in the development of this car.”

Honda CEO Takanobu Ito is asking for patience for the introduction of the company’s FCV. The delay has nothing to do with the car itself, Ito added, but is due to the recent wave of recalls which has led Honda to adopt an extra cautious strategy.

Carlos-Ghosn“You need to follow not what the consumer is telling you they want, but what are the trends for the consumer. Not what they are asking from you today, but what they are going to be asking for you tomorrow; and that is why you need to prepare for it.”

For Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, electric vehicles are “part of the cards,” no matter if the demand is there yet or not.

Mark-Fields-Ford“Tesla has done a very good job of bringing electrified cars into the consciousness of the American people, but Tesla’s approach is to cater to a high-end consumer.”

An approach Ford certainly never shared. Consequently, Ford CEO Mark Fields is aiming at making EVs that are “attainable to the masses.”

Found on electrive.com
22.04.2021 13:11