Takeshi Uchiyamada, Takanobu Ito, Carlos Ghosn, Mark Fields.
“The gas-electric hybrid technology in the first Prius blazed a new trail, that many critics said could not be blazed. The hydrogen fuel cell technology in the new Mirai will do the same.”
Takeshi Uchiyamada, Chairman of Board at Toyota, is enforcing the company’s hopes for the Mirai to do the same for hydrogen vehicles that the Prius achieved for hybrids.
“We’ve been going through some issues and we want to ask for some time so that we can be extra careful in the development of this car.”
Honda CEO Takanobu Ito is asking for patience for the introduction of the company’s FCV. The delay has nothing to do with the car itself, Ito added, but is due to the recent wave of recalls which has led Honda to adopt an extra cautious strategy.
“You need to follow not what the consumer is telling you they want, but what are the trends for the consumer. Not what they are asking from you today, but what they are going to be asking for you tomorrow; and that is why you need to prepare for it.”
For Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, electric vehicles are “part of the cards,” no matter if the demand is there yet or not.
“Tesla has done a very good job of bringing electrified cars into the consciousness of the American people, but Tesla’s approach is to cater to a high-end consumer.”
An approach Ford certainly never shared. Consequently, Ford CEO Mark Fields is aiming at making EVs that are “attainable to the masses.”