Having delivered 142,617 electrified vehicles last year, the BMW Group that includes Mini has reached their 2018 target of selling 140,000 electric cars and PHEVs. And, their eyes are set on further growth.
This latest sales data on electric cars and plug-in hybrids translates to 38.4 percent growth compared to sales in 2017 when BMW delivered about 100,000 PEVs. In 2018, Europe was BMW’s and Mini’s biggest market with half of all plug-in sales having been made on the continent.
For Harald Krüger, Chairman of the Board of Management of BMW AG, “this great sales result and our impressive market share proves our vehicles are what the customer wants”. He added that particularly “in countries which offer appropriate infrastructure and regulatory support, we see how quickly electromobility can become the norm”. Moreover, the Chairman set yet a new target and says he is “confident that by the end of this year, there will be a total of half a million electrified BMW Group vehicles on the roads”.
In terms of single markets, Europe is the Group’s biggest sales region for battery-electric and plug-in hybrid vehicles, with 75,000 electrified vehicles delivered to customers here last year. According to the press release, this accounts for a 16% market share. In the company’s home market, Germany, one in five electrified vehicles sold last year was a BMW or Mini, says the Group.
Still, the company’s biggest single market for electrified vehicles is the USA, where over 25,000 electrified BMW and MINI vehicles were sold in 2018, accounting for more than 7% of the BMW Group’s overall sales in that country.
Globally, BMW claims their market share of electric and plug-in hybrid vehicles is over 9%. This sets them behind Tesla (12%) and BYD (11%).
In terms of overall numbers, electrified vehicles accounted for 6% of total BMW and MINI sales in 2018, compared with 4% in 2017. However, for now this positive data must be largely accounted to sales of PHEVs. BMW still has only one all-electric car, the BMW i3 and the Mini Electric. This is to change though with the arrival of the BMW iX3, BMW i4 and the iNEXT, so that early on in the next decade, a total of five fully electric vehicles will be available from the manufacturer.