VW ID.3 to launch at IAA with sub €30,000 pricetag


Following one day after the Group, the Volkswagen brand also held its annual press conference – with some interesting news: Starting 8 May, customers will be able to pre-order a launch edition of the VW ID.3 in order to secure an early production slot by making a down payment.

The production model will then be unveiled at the IAA in September. “Given the interest in the ID. family shown by our dealers, I think it is possible that the launch edition will already have sold out before we unveil the ID. in September,” said Sales Director Jürgen Stackmann.

VW puts the entry-level price of the ID.3 at “less than 30,000 euros”. 2020 follows with the ID. Crozz in the Tiguan format (the official name has not yet been announced) is the brand’s first all-electric SUV, of which there will also be a coupé-like version in 2021. In 2022, Volkswagen will then introduce the ID. Buzz (also here a number is to be expected as model designation) the electric successor of the Bulli on the market.

VW’s goal is to become the world’s number 1 in electric mobility by 2025 and to sell more than one million electric vehicles a year by then. To this end, the brand intends to produce more than 10 million MEB-based electric cars in its plants in Europe, China and the USA in the next ten years alone. The above-mentioned models will not stop there, as more than 20 models are planned to be built on the platform.

Overall, the carmaker plans to increase investment in future technologies to 19 billion euros by 2023 – 8 billion euros more than originally planned for the period 2019-2023. The aim is to be able to make these investments on its own and to cushion additional requirements such as rising costs for stricter CO2 and emission regulations. This will require a sustained improvement in earnings of 5.9 billion euros per year from 2023 onwards. To this end, the Volkswagen brand is reducing material costs and the number of variants. In addition, productivity at the plants is to increase by five percent per year. Earnings and margins in sales are also to be increased.



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