BMW plans to offer 25 electrified models by 2023 – two years earlier than previously announced. Group CEO Harald Krüger also announced an ambitious growth target for electrified models.
According to local media reports, Krüger updated BMW’s electrification targets, initially announced at the IAA 2017. Now they will be offering 25 electrified models by 2023. At the same time, Krüger is said to have called for sales of electrified car models to increase by at least 30 per cent per year.
There is no official confirmation for the report so far, as BMW declined to comment on the news first broken by the German FAZ paper.
With the i3, the Munich-based company has the second best-selling electric car in their native Germany (after the Renault Zoe), but the model is now already six years old. From 2016 to 2018 BMW sold 92,123 i3s worldwide – 12,064 of them in Germany. Since the premiere of the i3 in 2013, BMW has not launched another fully electric car on the market, instead opting for plug-in hybrids.
In the meantime, the future range of electric cars has taken on a more concrete form with the Mini, the i4, the iX3 and the series version of the iNEXT. Even with a few offshoots of the models mentioned above – an iX4 based on the iX3 could also be created – BMW is unlikely to reach the 12 targeted all-electric car models. Plus, the carmaker effectively accelerated the current timetable by two years.
At the IAA 2017, Krüger announced that all new electric vehicles would be marketed under the BMWi subsidiary brand.