Volkswagen has opened their first ID. Store in Dresden. The flexible ID. Stores are designed to give interested parties the opportunity to find out more about ID.3 and all about e-mobility at Volkswagen. But a pop-up concept is also planned.
Despite the name ‘Store’, the ID. Stores are not planned to be direct points of sale, but rather information centres. In the announcement, VW states that visitors to the ID. Store in Dresden can get to know the new ID.3 in ‘virtual rooms’. After the planned pre-sales start from 17 June, the vehicles can also be configured there – but the sale itself will continue to be handled by the retail trade and the agency model introduced for this purpose.
“We have started with the launch of the ID. Stores, we are focusing primarily on locations with a high number of visitors, at which we will present the topic of e-mobility in an inspiring way for everyone,” says Holger Santel, Head of Sales & Marketing Germany at the Volkswagen Passenger Cars brand. “In this way we want to open up new customer groups and thus support the dealers.” In the future, online orders will also be possible, but VW has not yet announced a date for this.
While the ID. Store in Dresden is a permanent facility, a pop-up store in the Munich plant district is to be opened at the end of July as a temporary ID. Store in the Munich plant district. Here, according to VW, customers will be able to obtain information on the topics of charging and charging infrastructure. An ID.3 as an exhibition vehicle is also to be on site. Volkswagen does not yet make any statements in the announcement about further deployments.
volkswagen-newsroom.com (in German)
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