Fisker to open brand centres in EU & USA in 2022


The Californian electric car manufacturer Fisker gives more details about its plans for branches in the USA and Europe. A series of sales locations is to open starting in L.A, followed by more locations in the USA and Europe.

The company’s first so-called ‘Brand Experience Center’ is scheduled to open in Los Angeles in the first half of 2022, followed by the already announced European headquarters in Munich. At least four more centres are to follow in the second half of the year, specifically in London, New York, Miami and Copenhagen.

According to Fisker, these will offer potential customers the opportunity to see and experience the company’s vehicles as well as talk to product experts on site. “With less than 500 days until the start of production of the Fisker Ocean, we are simultaneously focusing on shaping our Customer Journey,” said Henrik Fisker, Chairman and CEO of Fisker. “Our Brand Experience Centres will be the primary physical touchpoint for the majority of our potential customers. Our global rollout plans focus on the largest metropolitan areas for electric vehicle demand – and where we can meet the largest number of our reservation holders.”

Production of the Fisker Ocean at Magna’s Graz plant is reportedly scheduled to start on 17 November 2022. Fisker plans to unveil the production version of the electric SUV at the Los Angeles Auto Show in November 2021. According to the company, 62,000 expressions of interest and 17,300 reservations realised by down payment have been received for the vehicle. Only recently, the British electric car subscription service Onto had signed an agreement with Fisker to deliver up to 700 examples of the Fisker Ocean in 2023. Already in 2020, the Danish ride-hailing provider Viggo had also ordered 300 examples.

In the USA, the Fisker Ocean will be launched for a recommended retail price of 37,499 US dollars (before subsidies). For Germany, Fisker announces a price “of less than 32,000 euros including taxes and EV-related subsidies”. So the local purchase premium has already been deducted.


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