BMW doubles EV sales in Q2 of 2023

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The BMW Group delivered a total of 88,289 fully electric vehicles of the BMW and Mini brands to customers in the second quarter. This means that the company once again succeeded in more than doubling BEV sales compared to the same period last year (+117.5 per cent). One brand, on the other hand, is clearly falling behind.

According to the BMW Group statement, the BMW brand handed over 77,948 all-electric vehicles to customers from April to June, representing a growth of 150.7 per cent compared to Q2 2022. At Mini, on the other hand, there were only 10,341 BEVs, i.e. a sufficiently narrow increase of 8.8 per cent. However, Mini will soon be switching to the new electric generation, which is being built together with Great Wall in China.

In total, the BMW Group delivered 626,726 vehicles (+11.5 per cent) of the BMW, Mini and Rolls-Royce brands in the second quarter – at Rolls-Royce the all-electric Spectre is about to be launched. It is not yet known whether BMW will also list the deliveries of the electric luxury coupé individually in its announcements on quarterly deliveries. However, it is said that the high expectations have been exceeded: The order backlog is already sufficient until the end of next year. The first deliveries of the Rolls-Royce Spectre will take place in the fourth quarter of 2023.

At the BMW brand, 553,369 vehicles (+11.5 per cent) were sold across all drive types. With 77,948 BEVs, the e-quota for the Munich brand was 14.1 per cent. At Mini, there were 71,816 vehicles in Q2, resulting in a BEV share of 14.4 per cent. As BMW points out, the electric Mini Cooper SE has been the brand’s most popular model since last year.

For the core BMW brand, the most popular models are not named exactly or even listed with concrete figures. “The new 7 Series models, with the fully-electric BMW i7 and the new BMW X7, proved especially popular, as did the BMW 4 Series, and particularly the fully-electric BMW i4,” it says rather generally.

BMW no longer mentions the plug-in hybrids in the memo itself. In a table, however, the Munich-based company still shows sales of “BMW Group electrified”, which amounted to 134,982 units. If the known BEV sales are subtracted from this, the result is 46,693 plug-in hybrids from BMW and Mini. This means that PHEV sales have declined compared to Q2 2022: 54,282 plug-in hybrids were delivered then.

Let’s take another look at the first half of the year: in this period, the BMW Group already delivered 152,936 BEVs – in the same period in 2022, there were 75,891 BEVs. At that time, the majority of the 184,553 “electrified” BMWs and Minis were still plug-in hybrids. According to the 2023 figures, the ratio has reversed with 152,936 BEVs to 92,532 PHEVs in the first half of the year. This is also reflected in the growth figures: While BEVs increased by 101.5 per cent in a half-year comparison, growth in electrified cars was significantly lower at +33.1 per cent due to the PHEV decline.

“Strong sales development in general and especially for our fully-electric vehicles, shows that we have the right products on the market at the right time. The BMW Group will continue its successful ramp-up of electromobility at a high pace in the second half of the year,” says Pieter Nota, Member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “We are winning over customers worldwide with our young and attractive product line-up. Due to our diverse offering – ranging from highly efficient combustion engines to fully electric models – we are addressing the wide variety of customer needs around the globe in an ideal way.” With the i5, as reported, another electric vehicle model will be launched in October, and the BMW Group says it will then have a fully electric offering in each of its core segments.

With reporting by Sebastian Schaal, Germany.


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