Renault doubles EV sales in Europe
Renault has presented its electric car sales statistics for 2020. According to the figures, the French automaker was able to sell 115,888 electric vehicles in Europe, around twice as many as in 2019. The company’s most successful electric model by far was, once again, the Renault Zoe.
In relative terms, Renault’s electric car sales increased by 101.4 per cent compared to 2019. In the process, the Zoe cracked the 100,000 sales mark (100,657) as the manufacturer’s most successful electric vehicle model by far in 2020, up 114 per cent year-on-year. In the electric commercial vehicle segment, the Kangoo Z.E. was the best-selling vehicle. So while the crisis year, with its increased subsidies in many places, gave a huge boost to electric car sales at Renault, the French company’s overall sales slipped – by 21.3 per cent, much more sharply than the average for the global car market (down 14.2 per cent).
In 2021, the Renault Twingo Electric and the Dacia Spring will expand Groupe Renault’s all-electric range. They will be joined by further hybrid and plug-in hybrid variants of existing vehicles under the E-TECH label. For example, the Group is announcing the Arkana E-TECH hybrid, the Captur E-TECH hybrid and the Megane E-TECH plug-in hybrid in the sedan variant for the first half of 2021.
In the past year, the E-TECH vehicles already positioned on the European market (Clio E-TECH hybrid, Captur E-TECH plug-in hybrid and Megane E-TECH plug-in hybrid in the station wagon variant) sold more than 30,000 units, according to Renault. That represents 25 per cent of the order volume for these vehicles, the company says.
Group CEO Luca de Meio says that Groupe Renault is aiming for a turn around: “We are now focusing on profitability rather than sales volumes, with a higher net unit margin per vehicle in each of our markets. The first results are already visible in the second half of 2020, especially in Europe where the Renault brand is making progress in the most profitable sales channels and strengthening its leadership in the electric segment.” Renault said it is starting the young year with a higher order backlog than in 2019, lower inventory levels and higher price positioning across its range.
Incidentally, in addition to its strong position in the battery electric vehicle market, Renault is also aiming to pave the way for fuel cell-powered light commercial vehicles in Europe and position itself early on this market: To this end, the French have decided to set up a joint venture with fuel cell specialist Plug Power based in France, aiming for a share of over 30 per cent of the market for fuel cell-powered light commercial vehicles in Europe.
With reporting by Cora Werwitzke, France.
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