The electric Volkswagen ID. Buzz will make its North American debut at ‘South by Southwest’ in Austin, Texas, between March 11 and 20. The vehicle on display will be the European model, which will have been revealed online on March 9.
Volkswagen’s decision to reveal the vehicle at the South by Southwest (SXSW) conference is an interesting one as the event is not usually a technological or mobility-based one. The event is described as an “annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas”. Perhaps Volkswagen is taking a leaf out of Tesla’s book in terms of presentation.
Pricing for the ID. Buzz was also recently leaked, although it is still unclear how this will play out across the different model versions of the electric transporter. The concept that the ID. Buzz is based on had a 111 kWh battery and two electric motors. The system output was 275 kW, the range over 600 kilometres, albeit still according to NEDC.
“The VW Microbus has been emblematic of cultural ideals that have inspired change and driven progress, both in the U.S. and globally,” said Scott Keogh, President and CEO, Volkswagen Group of America. “South by Southwest’s commitment to innovation and technology, coupled with its access to culture and creativity makes it the perfect venue for the ID. Buzz to make its first-ever public appearance. We’re excited to bring the ID. Buzz to Austin and showcase the innovation packed into this newest member of our EV lineup.”
“SXSW brings the world’s creative professionals together and we’re thrilled to welcome Volkswagen to our event over the next three years,” said Roland Swenson, Co-founder and CEO of SXSW. “We’re particularly excited to have the opportunity to highlight their dedication to ingenuity in the fast-moving field of EV in the form of the iconic VW bus.”
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