Aug 2, 2022 - 12:48 pm

BYD prepares to enter German & Swedish markets

BYD has announced its market entry with passenger car models in Germany and in Sweden. Their current lineup now only electric cars and plug-in hybrids. The Chinese manufacturer has chosen Hedin Mobility Group as its sales partner for these two countries.

In October 2022, the first BYD showroom is to be opened in Stockholm. In addition, showrooms are planned in several German cities, the first of which are also to open in October – BYD does not get more specific in the announcement here. Concrete information on the models BYD will offer in Germany and Sweden is to follow in September. Since there is talk of a “variety of the latest models in the BYD passenger car range”, it will probably be more than one model. A special customer website for the two countries is to go online before the end of August.

Although the models are not yet known, the first vehicles are expected to be delivered this year. “Customers who opt for the market-leading brand early will receive their vehicles in the fourth quarter of 2022,” the announcement says. It is unclear which unit numbers BYD is planning for Germany and Sweden.

As reported, BYD now exclusively produces electric cars and plug-in hybrids. At the beginning of July, BYD had already announced its market launch in the Netherlands. There, sales will take place in partnership with the Louwman car dealer group. The specific vehicle models for the Netherlands are also not yet known.

As is well known, the pilot market for BYD in Europe is Norway, where the Chinese company sells the Tang EV electric SUV. In its home market, BYD has numerous other electric vehicle models in its programme. Some of these are multi-energy models such as the flagship Han sedan, which is available both as a purely electric vehicle and as a plug-in hybrid. Other models, such as the small electric car Dolphin or the compact sedan Seal, are based on a pure EV platform with an 800 volt system voltage.

Hedin Mobility Group says it has sold over 125,000 cars worldwide in 2021. The group operates 235 car dealerships and employs over 6,300 people in eight countries. With its 40 brands, Hedin has generated 2.6 billion euros in sales. While the Swedish company have a much stronger presence in the Scandinavian countries, their presence in Germany is still very young: the subsidiary KW Autohaus GmbH operates a showroom in Bremerhaven and otherwise sells used combustion vehicles of the Dodge and Ram brands online. According to Hedin, BYD sales will be made “through a number of hand-picked top dealers in Germany”.

“We are delighted to provide world-leading technologies within our inspirational range of new energy passenger vehicles to the German and Swedish public,” said Michael Shu, general manager and managing director, BYD Europe and International Cooperation Division. “We believe the timing is perfect to meet consumer demand for more eco-friendly solutions.”

With reporting by Sebastian Schaal, Germany.

Source: Info via email, (Hedin), (Germany)


2 Kommentare zu “BYD prepares to enter German & Swedish markets

  1. Larry V Wolf

    Wish it would enter the US market and challenge Tesla and bring down prices.

    • Michael Gelb

      That’s not going to happen. BYD will also sell their products for a price dictated by supply and demand. As long as the supply isn’t keeping up, prices will stay high.

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02.08.2022 12:03